We have developed proprietary technology to generate business intelligence for the pharmaceutical industry. Since the end of the nineties, we have provided the industry specialized software to analyze the market, using the sales audits from IQVIA™. Our first software to be introduced was Performans™, followed by Xplora™ in 2010, a BI tool available in Latin America and Spain. In 2014, Etika launched Brix™, software to perform territorial analysis using the data from DDD. In 2016, we presented Tender™, a system to analyze the market of public tenders. Along with our software, we provide expert training in market analysis.