In several markets, data is often mistaken for information, reporting for BI, and past experiences for current realities. In Etika we believe in the importance of business intelligence for transforming data into information and in dedicating time to analyze before confronting the competition. Our technological solutions and experience in analysis and market research mean we can offer our clients answers to questions that are critical for the whole organization, such as how to grow, what markets to participate in, what new products to launch, how powerful is our portfolio, how successful has our strategy been, where are the threats and opportunities and where to disinvest.
Etika helps to answer these and other questions concerning any administration, using specialized market studies and our bi tools.